The Carrot Trap

The script

What keeps you going? For me, it’s this. You know the carrot on a stick. Hang a reward out front and you’ll keep chasing it. That’s how most of us set goals. Hit the target, then you get the reward. But miss one week and the reward slips away. And once it’s gone, why bother? One bad week turns into a bad month. Then the goal quietly disappears.

And even when it works, you’re staring at the carrot instead of the climb. You miss everything along the way. The views, the progress, the reason you started.

So what if the reward came along the way, no matter how your week went?